Music & Art

Manager Blue Ivy Carter proves who’s boss in Beyoncé’s new merch drop

Beyoncé might be the boss, but she knows exactly who’s in charge — and it’s not her.


On Tuesday (Nov. 5), the superstar dropped a new batch of merch that has fans cracking up. Among the lineup is a black zip hoodie that playfully nods to one of the Beyhive’s favorite jokes. The front reads “Blue Ivy,” while the back says “Management,” a clear wink to fans who’ve long joked that Bey’s oldest daughter is secretly the one calling the shots behind the scenes.


The “manager” joke took off after a 6-year-old Blue Ivy Carter shushed her parents during Camila Cabello’s 2018 Grammy Awards speech. Since then, she’s fully lived up to the title. In Renaissance: A Film by Beyoncé, Blue is seen convincing her mom to keep “Diva” on the tour setlist. Beyoncé tells her to “calm down” for interrupting, but eventually takes her advice, and the song makes the cut. Most recently, Blue gave her mom a quick signal to hurry up and accept her Grammy for Best Country Album.

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